Strategic story training
for Marketing Teams

Boost marketing results through strategic storytelling

In this customizable training, marketing teams learn how to deploy strategic storytelling to improve lead generation, build more effective content, and slash sales cycle duration. For our purposes, storytelling isn’t cute anecdotes but a proven structure for getting prospects excited about the future you're committed to helping them achieve.

Takeaways

  • How to craft content and sales enablement collateral that taps prospects' emotions
  • How to leverage narrative fundamentals to better qualify prospects
  • How to tailor your strategic story for different buyers and audiences
  • How to design customer success stories that drive leads and sales
  • How to use storytelling to gain better alignment with your sales and product colleagues

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Previous workshop clients include:

About Andy Raskin

Andy helps leaders craft strategic stories that drive success in fundraising, sales, marketing, product, and recruiting. His clients include teams backed by Andreessen Horowitz, First Round Capital, GV (formerly Google Ventures), and other top venture investors. He's led strategic storytelling workshops at Uber, Yelp, General Assembly, VMware, Neustar, and Stanford.

Request this training

Tell us about yourself. We'll get in touch to schedule this training for your team.