“The company story is the company strategy.”
I help leaders define a compelling high-level story for fundraising, sales, marketing, product and recruiting. The result is a strategic messaging architecture — a structured narrative that powers growth by aligning everyone around the story.
Entrepreneurs engage me to restructure their investor pitches for better results. Usually this involves clarifying and sequencing elements of the company story according to the framework I laid out in Want a Better Pitch? Watch This.
Storytelling craft, correctly applied, boosts the effectiveness of sales conversations, product development, marketing, fundraising and recruiting. In these engaging 2- to 4-hour workshops, teams strengthen storytelling capabilities so they can be more effective in their roles.
My clients include early-stage companies funded by venture investors including a16z, KPCB, True Ventures, First Round Capital, Bain Capital Ventures, Rembrandt Venture Partners, Y Combinator, Intel Capital, Draper Fisher Jurvetson, Webb Investment Network, Highland Capital Partners, Box Group, Data Collective, Crosslink Capital, Quest Venture Partners, and Merus Capital.
“Andy helped us define our strategic story in a way that has generated new, sustained excitement among my customers, my team, and my board. I'm now aligning everything we do — sales, marketing, fundraising, and product — around that single story.”
“Andy's biggest contribution was raising the credibility of 500friends — on our website, in sales discussions, and with investors. When it comes to boiling down complex offerings into understandable, targeted stories, Andy is the most talented person I know.”
“Andy crafted new positioning and messaging for Amplitude that immediately increased our win rate and helped us gain traction faster with investors. He also built a high-level plan — including funnel definition, metrics, and execution priorities — that will be my strategic marketing roadmap as I grow the company. We were really lucky to work with Andy, and I highly recommend him.”
“Andy helped us get crystal clear about who our current customer is, and which of our many value props are most important to that customer. The result is new messaging that quickly gets customers, investors and potential hires excited about what we do.”
“Andy's process is agile and iterative, and the outcome has given us a powerful way to communicate with customers, investors, and our team. I look forward to every single meeting with Andy because of the way he gets us thinking about the bigger strategic picture.”
“Andy has been huge for Concurrent. First, he led us through a concise process to define clear, compelling strategic messaging. Andy was also a great asset to help build the long-term branding and content marketing strategy that my team is now executing on. Andy is an incredibly rare and valuable mix of startup experience, technical understanding and storytelling talent.”
“Andy's Storytelling for Marketers workshop provided a great team-building exercise and gave us the tools to tell our marketing story in a more engaging way.”
“In just one month, Andy rebuilt our messaging, clarified our positioning, focused our brand, delivered a compelling company narrative, and gave us a powerful marketing strategy that's the foundation for our growth.”
“Andy is the best I know at crafting company and product stories that help us win business. I hope to be working together for a long time.”
“Andy breathed new life into the way we talk about our business by calling forth our story and then boiling it down into strong, compelling messages that we had never considered. Andy has done more than helped with our story — his process, the fresh perspective, and the end results have invigorated our whole team by giving us a unified way to describe what we do. It's powerful stuff and well worth the investment.”
“Great marketing starts with a great story. When it comes to helping senior execs align on a compelling strategic narrative, no one is better than Andy.”
“Of all the marketers I know, Andy is the best at building strategic narratives that drive demand. For our big data products, he helped me tell compelling stories not only to the market, but also to stakeholders within the company.”
“By getting our story straight, Andy made our investor pitches, product demos, and product development more successful. Andy is great at helping early-stage companies build a narrative for how customers will interact with their products.”
“Andy is the rare individual who sees the truth about how a company presents itself to the world, without dogma or bias. Through dialog and questioning, he can create a story that makes impossible goals achievable. It's a kind of magic.”
Want a more compelling pitch for investors, customers, and new hires? In this class, you'll learn how storytelling techniques from film and other narrative arts can take your pitches and presentations to the next level. You'll also practice crafting personal stories that quickly establish trust with audiences and colleagues.
Instead of paying PR firms to beg reporters to publish your message, you can publish it yourself — as articles, books, videos, infographics, webcasts, podcasts and more. In the new world of content marketing, content strategy is the emerging discipline of aligning editorial with strategic business goals. In this class you'll learn the foundations of an effective content strategy, including editorial design, target audience definition, idea generation, and success metrics.